…so when I call you sis or bro,
It’s not lightly.
And when I ask you to remember…
It’s because the future isn’t what it used to be.
—Shane Koyczan, Remember How We Forgot
What to Expect From State Of Affairs Content By: Carl Pierre
photo by Rachel Couch
Elements Of Style - Menswear, Style and Lifestyle This is the backbone of the brand, so an emphasis on fashion trends and relevant news is necessary for SoA’s online publication. Content would span from latest trends, notable figures/people, and discussion on what the future holds for the industry as a whole. This would also be a golden opportunity to discuss fashion industry companies beyond SoA, as well as a chance for partnerships and collaborations for sponsored (paid) content and profile features on various people or organizations.
The Fifth Estate - To stay relevant to the zeitgeist of our users, we have to discuss and engage the relevant topics of dialogue and the various events happening in their lives. In order for the site to be a full immersion experience for everything in men’s lifestyle, we have to leave no stone unturned when it comes to coverage and discussion, and this means providing extensive content and investigative reports within government, media, global and social affairs
Trusted Travelers - This is another crucial component of our editorial strategy for the site. Discussing the nuanced details of living in various cities as a young professional will provide ample opportunity to direct discussion and dialogue, as well as broach topics we feel are pertinent to our readers. This is also provides additional opportunity for paid or sponsored content, specifically when it comes to features on new organizations, restaurants, stores, or events that want to reach our readership (which is also one of the most desirable demos of consumers with disposable income in the city).
Creative Types - Since our demographic is leading the charge when it comes to adapting and being a catalyst to current technology trends, discussing the latest in the many innovations happening around the city is a must. This also makes the brand appear constantly on the cutting-edge of trends in the city, especially if we can direct the dialogue with our content.
Industrialist and Intellectuals - Our readers come from a educational and financial background which requires them to endure tremendous amounts of research. This is an opportunity to read profiles and ideas from captains of industry and actual thought leaders in the education space training the leaders of tomorrow.
Vacuum Tube Rattle
This song will kick you in the face.